Know-How To Market! 5 Reasons B2B Companies Should Use Social Media Marketing

With words like tweet, hashtag and share entering our standard lexicon, there's no denying that social media has etched a prominent place in our contemporary culture. And as such, it is no surprise that numerous businesses have been using social media for connecting and communicating with their present as well as potential customers. Although most B2C companies have embraced social media marketing and are already exploiting the benefits of SMM, many B2B companies have been hesitant about heavily incorporating social media marketing into their digital marketing strategies. Since B2B Companies only sell to other businesses, they feel there's no benefit to marketing on these platforms. However, what many B2B companies fail to realize is the fact that social media marketing can not only help them in building brand awareness and visibility, but can also help in lead generation and increasing website traffic. Being on social media allows B2B businesses to connect B2B buyers as well as end users on a more personal and interactive manner. Besides, you can find a plethora of B2B social media specialists.

Not to mention, by actively using social networks your B2B company can improve positioning in Google's organic search results. Read on to find out five reasons why B2B companies should use social media marketing.

1.Boosts brand awareness- With more than one-third of the world's population using social media, there's enormous potential for your B2B company to increase its exposure and reach a wider audience than it might have otherwise. Not to mention, social media platforms allow you to have interactions with industry influencers who you would never be able to get in front of otherwise.

2. Increases website traffic- In addition to increasing brand awareness, social media marketing can also help in increasing traffic to websites and other brand touchpoints, which can then result in conversions.

3. Educating potential clients- It goes without saying, that B2B products and services generally require detailed explanations and demonstrations. Furthermore, social media channels such as Youtube and Facebook are a great avenue to provide digital education materials to clients. Besides, a simple five-minute video explaining your product or service can significantly help with educating potential clients.

4. Improve search engine optimization- Considering the fact that both Google and Bing algorithms incorporate social signals into their search results, links published on your B2B social media profiles can help in improving search engine rankings. Not to mention, social media profiles rank in search engine rankings too. So, if your social media profiles have high-quality and relevant content, odds are it can reach a higher search engine ranking, sometimes outranking your website.

5. Cost-effective- When compared to more traditional marketing techniques, social media marketing can generate valuable leads at a fraction of the cost.

While these were some of the reasons why B2B companies should use social media marketing, there are many others, such as lead generation, amplifies new product or service announcements among many others. Besides, you can find numerous B2B social media marketing specialists online. At the end of the day, using social media marketing can not only help in increasing brand exposure and awareness, but can also help you in turning followers into leads and taking your B2B business to the next level!