Know-How To Market! 5 Reasons B2B Companies Should Use Social Media Marketing

With words like tweet, hashtag and share entering our standard lexicon, there's no denying that social media has etched a prominent place in our contemporary culture. And as such, it is no surprise that numerous businesses have been using social media for connecting and communicating with their present as well as potential customers. Although most B2C companies have embraced social media marketing and are already exploiting the benefits of SMM, many B2B companies have been hesitant about heavily incorporating social media marketing into their digital marketing strategies. Since B2B Companies only sell to other businesses, they feel there's no benefit to marketing on these platforms. However, what many B2B companies fail to realize is the fact that social media marketing can not only help them in building brand awareness and visibility, but can also help in lead generation and increasing website traffic. Being on social media allows B2B businesses to connect B2B buyers as well as end users on a more personal and interactive manner. Besides, you can find a plethora of B2B social media specialists.

Not to mention, by actively using social networks your B2B company can improve positioning in Google's organic search results. Read on to find out five reasons why B2B companies should use social media marketing.

1.Boosts brand awareness- With more than one-third of the world's population using social media, there's enormous potential for your B2B company to increase its exposure and reach a wider audience than it might have otherwise. Not to mention, social media platforms allow you to have interactions with industry influencers who you would never be able to get in front of otherwise.

2. Increases website traffic- In addition to increasing brand awareness, social media marketing can also help in increasing traffic to websites and other brand touchpoints, which can then result in conversions.

3. Educating potential clients- It goes without saying, that B2B products and services generally require detailed explanations and demonstrations. Furthermore, social media channels such as Youtube and Facebook are a great avenue to provide digital education materials to clients. Besides, a simple five-minute video explaining your product or service can significantly help with educating potential clients.

4. Improve search engine optimization- Considering the fact that both Google and Bing algorithms incorporate social signals into their search results, links published on your B2B social media profiles can help in improving search engine rankings. Not to mention, social media profiles rank in search engine rankings too. So, if your social media profiles have high-quality and relevant content, odds are it can reach a higher search engine ranking, sometimes outranking your website.

5. Cost-effective- When compared to more traditional marketing techniques, social media marketing can generate valuable leads at a fraction of the cost.

While these were some of the reasons why B2B companies should use social media marketing, there are many others, such as lead generation, amplifies new product or service announcements among many others. Besides, you can find numerous B2B social media marketing specialists online. At the end of the day, using social media marketing can not only help in increasing brand exposure and awareness, but can also help you in turning followers into leads and taking your B2B business to the next level!

The Top Three Benefits of Social Media in B2B

Do you want to boost up your business by having a top presence on search engines? When people see your business, they will be able to get to develop brand awareness. As a result, it becomes easier for you to attract your targeted customers and establish trust with them. Social media in B2B will help you to establish a dialogue with your current and potential clients. How you respond, interact, and share on social media portrays a clear picture of the type of business you’re doing. Moreover, social media marketing is well-focused on nurturing relationships for building loyalty and brand advocacy most reliably.

Here we’re breaking down the top three benefits of social media in B2B:

• Low advertising costs

It doesn’t matter whether you’re using Facebook, LinkedIn, or Twitter, the costs of ads are a fraction of the cost of the traditional media spend. Yeah. There are heaps of companies that are not aware of the advertising options which social media platforms possess. Starting from promotion clicks to your website to that of promoting fan growth, you will be able to get countless opportunities without wasting much of your money.

• Generate new leads

Within six hours a week, you will be able to experience an increase in lead generation. Your target audience can be easily nurtured through social media. As a result of this, you will be able to boost up your chances of securing conversations. Therefore, by utilizing social media platforms for raising exposure and establishing industry trust, it will surely guide the right customers to your website.

• Improves SEO 

There is no doubt in saying that Google and various other search engines are constantly changing and shifting the needs and requirements for ranking well. Consequently, social media is one of the most important factor of SEO. When you actively use social networks, your B2B Company will be able to improve the positioning in Google’s organic search results.

• Enhanced brand recognition 

Social media marketing assists in showcasing your brand to your target audience. Therefore, when you start using social media for your B2B business, more and more individuals will get to know more about your business. This is one of the best ways to do your brand exposure and more it more recognizable to your targeted audience without wasting much of your quality time and hard-earned money.
Wrapping Up
You must visit https://socialtreeglobal.com if you want to hire the best social media transformation experts without burning a hole in your pocket. They will help your enterprise organizations to successfully scale the social media activities all across different business units. Their suite of solutions focuses on corporate communication, sales and marketing, and HR teams who are seeking to implement demonstrable change to their social media efforts.